As social media becomes more and more important in the world of business, it is more and more important to get your business started on social media as soon as possible. However, not all businesses are ready to start up right away, so this guide will help you prepare your company by becoming the social media expert that everyone needs. With these 8 steps, you’ll be well on your way to being an expert in no time!
- Table of Content
- 01. Learn from others
- 02. Understand How the Social Media Tools Work
- 03. Monitor Your Performance
- 04. Embrace New Technologies
- 05. Learn the basics
- 06. Share your knowledge with others
- 07. Always do your best work
- 08. Keep an eye on competitors
01. Learn from others
Unfortunately, you’re not going to know everything there is to know about social media. And that’s okay. You can learn from others and they’ll do their best to help you figure it out. See if your company offers any social media training or classes, or just look at some of their profiles (with permission) to see how other people in your company are using social media on a daily basis. You may not be able to become an expert overnight, but you can certainly catch up quickly with some outside help. It’s also a good idea to find local meetups for businesses in your industry. For example, we have a bunch of Twitter-related events happening all over NYC every week—and these events tend to be full of really helpful people who will teach you more than you ever thought possible.
You can also ask other employees what tools they use to stay connected and organized online. While many companies aren’t open to sharing details like that, they might recommend a few different applications or websites worth checking out! Asking questions will get you much further than assuming you already know everything there is to know about social media marketing. And once again: take advantage of anything your company offers—they want everyone working together!
02. Understand How the Social Media Tools Work
Most companies will have social media accounts, but most of them won’t understand how to use them to their full potential. It’s important to learn not only what each platform can do, but how your company can use it. You need to know where your strengths are and which platforms they apply to. For example, you might be great at creating witty captions for Instagram photos, or you might be a master of Twitter and search engine optimization (SEO). Whatever skills you discover, document them and share them with your team so that everyone is making the best use of all available tools. Be sure to also teach other employees how to monitor their own progress and adapt as needed. If one person, in particular, seems adept at managing Facebook, for instance, then he or she should take on more responsibility in that area rather than trying to become an expert on everything. The key is knowing what your company needs and understanding what you can offer to meet those needs. Then go ahead and give it!
03. Monitor Your Performance
Keep track of how many social media followers you’re growing and how well your tweets or Facebook posts are doing. Use tools like TweetDeck or HootSuite to see every tweet from everyone you follow on Twitter or sign up for Google Alerts to receive an email whenever a specific keyword is mentioned online. This way, you can keep track of your competitors’ activity and know when it’s time to make a few tweaks. If one of your posts isn’t getting any attention, for example, you can decide whether to stop posting that link or change what you post in response. Monitoring performance will also help you determine which networks are most effective for your brand—and which aren’t worth your time.
You might be surprised by what you find. For example, I found out that people who read my blogs are more likely to like my page on Facebook than people who don’t read my blogs (I use people who comment as a proxy for reading). That’s why I have separate FB pages for different topics. Also monitoring lets me tell what’s really working and where I should focus more energy – e.g., just tweeting links vs creating content with embedded links too (the latter has better engagement). As another example, if someone mentions you on Twitter but doesn’t @reply you, there’s no reason to reply unless they’re influential or could lead to something useful down the road – replying just wastes your time & distracts from others’ things that need doing instead.
04. Embrace New Technologies
We all know that technology changes at an astounding rate. But, what’s interesting is how quickly social media can change. Twitter has introduced a new feature in their recent updates and Facebook just released a brand new feature. You need to be on top of social media changes as they happen or you could risk being left behind by your own industry. As a social media expert, it is your job to stay up-to-date with these changes and embrace them as soon as possible. If you don’t keep up with changing times you could find yourself becoming outdated really quickly! This can lead to losing business and even losing clients. Be sure to not only read about new social media features but try them out for yourself too! This will help you understand exactly how they work and give you a better idea if it would be worth incorporating into your company’s marketing strategy.
05. Learn the basics, even if you already know them
Many companies have learned that being active on social media is important for branding and customer engagement, but many of them are underutilizing their social presence. To become a social media expert in your company. First, make sure you have a solid understanding of how these platforms work and what it takes to get started. If you already know some basics about each channel, don’t worry! Use what you know to get started and learn more as you go. For example, if you know how Twitter works because everyone in your organization is using it but you don’t really understand why they’re using it, learn more about its history and unique capabilities. Or, if you know Facebook has been around for a while but aren’t quite sure how to use it effectively, take time to read up on best practices. The more you learn about each platform individually, the better equipped you will be to manage them all together.
06. Share your knowledge with others
Before you assume that your employees are too dumb to grasp social media concepts, take some time to make sure they’re on board. If you want them to fully understand what it takes to utilize social media, share with them how you use it personally. Show them examples of how social media can be used in both personal and professional settings, and perhaps even suggest ways they could use it in their own lives outside of work. This will help clarify any misconceptions they may have had before and demonstrate how important digital communication is now. And who knows? Maybe sharing your knowledge with others, will spark some great ideas for marketing strategies at work as well!
As with many things in life, experience is a great teacher. One way to learn more about social media, especially if you’re unfamiliar with it or just starting out, is to try it out yourself. Open up a Twitter account and get familiar with hashtags; create a Facebook page and post information there instead of linking from other places like blogs; join Instagram (or whatever photo-sharing app your company uses) so you can get an idea of how users utilize pictures—these are all excellent first steps toward becoming familiar with various forms of social media.
07. Always do your best work
While social media can be a competitive environment, it’s important to remember that your reputation is on display for all to see. While your effort doesn’t have to equal perfection, always strive to put out quality work—and own up when things go wrong. Remember: great work should be rewarded and poor work should be re-evaluated. When you put forth quality content or contribute something special within your community, ask yourself: What good will come of what I’m doing? If you can say yes, then you’re in a good place. Even if your contributions aren’t perfect, keep at it! The more you try, the better you’ll get. And don’t forget to share your successes with others. It’s hard to know how much we’ve learned unless we talk about it with others.
Don’t let fear hold you back from sharing what you’ve learned; it could help someone else learn even faster than they would have otherwise. At times, putting ourselves out there means being vulnerable and opening ourselves up to constructive criticism. But without taking these risks, we can never grow as professionals or people. So don’t be afraid to make mistakes – chances are someone else has already experienced them too!
Getting involved in groups outside of Facebook: Twitter chats, Google+ hangouts, and other real-time events are great ways to network with people who may become valuable contacts later on down the road. If you’re looking for additional avenues for engagement, think about signing up for local business networking events where you can make new connections face-to-face.
08. Keep an eye on competitors
If you want to keep up with competitors, you should follow them on Twitter and see what their business is talking about. It will help if you can also use hashtags that are popular in your niche. But it’s not just on Twitter that businesses share information. You should also use Google Alerts so that you can keep an eye on what others are saying and doing. This way, when they tweet out a post or write a new piece of content, they will immediately get into your Google alerts. You will receive it in your email inbox every time someone mentions your business by name or tag it with a keyword you have selected as important for your business success.
For example, if you own a dog grooming service then you would set up your Google alert to notify you whenever someone writes something like dog grooming services or dog groomers near me. This way, no matter where they publish their content (blog posts, videos, etc.) it will be automatically delivered straight to your inbox. And since most people tend to link back to their website from social media platforms like Facebook and Twitter, monitoring those channels is also very useful. For example, let’s say that I am looking for more exposure for my pet photography business. The best way to do that is by getting links from other websites.
So I go to Google and type pet photographers + social media. The results show me some potential influencers who could possibly write about my work. By following these guys on Twitter, I can start engaging with them right away and try to build a relationship that could lead to a mutual promotion at some point down the road.